Creating a Blog: top tips to help you focus on why, what, who and more
To blog or not to blog?
If you have decided that blogging is something you would like to use on your site, follow these steps to get you started.
1. Familiarise yourself
It is important to know about other similar blogs in your field. Before you decide to start yours, research as many as possible – what are their features? What content do they cover? What do you particularly like or dislike about them? Use this info to make your blog stand out from the others.
The whole point of the blog is for your customers to know more about you and develop a bond with your business. Creating a blog takes a lot of time and commitment, so think about whether or not you have the resources to commit to its development. You must spend time responding to queries, regularly writing new posts and more.
3. The purpose of your blog
What exactly do you want your blog to do? It may fulfil a number of purposes, e.g. by providing a way to interact with customers and obtain feedback from them or a way of informally sharing information.
4. Other communications
It may be that you are deciding to replace emails with the blog, or you can reference the blog in email updates, newsletters etc. Use it to your advantage and reference it at all times. Google loves blogs and often content from blogs is ranked highly.
5. Decide on content
Will there be photographs or graphics? Will you create links to documents/websites? Will you allow comments from customers? If so, how will you moderate these comments?
6. Design and create the blog.
Choose a name that is unusual and memorable, and easy to find on a search engine. Customise the blog to include your branding.
7. Know how to blog.
Know how to write and be aware of how other blogs work. You don’t want to be spouting corporate speak that turns your visitors off. Be different where possible and encourage users to carry on reading and interact with the blog.
8. Decide on the future
After two or three months evaluate how successful it has been. Is it being used in the way you intended? Has it made any difference to marketing your services? Have you had comments or feedback from external users? What has the traffic to the blog been like? From this, you will be able to decide if any changes are needed, or if you should make a long-term commitment to the blog.
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